Challenge

After releasing a new software product and making the principal decision to enter the new markets, the ExactCost marketing team realized the need to refine branding in order to adjust it to the new business goals. ExactCost set new objectives, established new vision, articulated a new message, and identified the target audience. However, choosing and developing marketing tools that would help deliver the vision and message to potential customers were still required.

ExactCost hired Atom Ltd. to develop effective strategy, tactics, and tools for reaching the goals. Atom had to carefully analyze the ExactCost business and understand the products in order to offer an effective solution.

Target audience

Managers, healthcare specialists

Solution

The Atom team gathered feedback from stakeholders concerning the existed business image and messaging. The ExactCost subject matter experts were interviewed to investigate the products and understand the target market.

Then the Atom team offered an overall strategy that was based on a precise analysis of all aspects of the ExactCost business. The Atom specialists realized that refining the brand required fundamental change of approach used when producing marketing communication tools, such as Website, business identity, collateral, marketing illustrations, and even user interface of the new software application.

Atom developed a new Website, created a multimedia presentation, designed a new logo, produced collateral, and created a new graphic user interface to establish a consistent business image and deliver the vision and message set by the ExactCost marketers. The Atom experts also completely re-designed marketing and technical illustrations in order to make them both understandable and eye-catching for professional users.

Success

The new marketing tools are helping the ExactCost managers successfully market the new product and generate leads. For example, the content management system developed and deployed by the Atom specialists enable the ExactCost team to implement all and any marketing initiatives almost instantly and focus on their business goals.

The new user interface dramatically improves user experience and let the ExactCost customers accomplish any goal quickly and easily.