Challenge

Vostok Europe is a well-recognized manufacturer of high precision, durable, and stylish watches. The Vostok brand symbolizes high quality and durability.

In 2006, the company made the strategic decision to open a local representation in Israel to enter a new promising market. The presence of other well-known watch brands on the Israeli market required a well-thought-out advertising campaign in order to overcome the competition.

Vostok Europe turned to Atom Ltd. as a full service marketing communication agency to develop, launch, and manage an integrated advertising campaign. It would help the company to attractively announce about opening a local representation and start penetration to the Israeli watch market.

In addition, the campaign should be connected to the specifics of the Israeli consumers and consider Israeli consumer habits.

Target audience

Consumers

Solution

The Atom marketing experts analyzed the market and developed an advertising strategy and tactics. The advantages of the Vostok watches were translated into attractive marketing messages connected to the specifics of the Israeli market and consumers' habits.

The Atom specialists decided to convey the messages through different channels in order to increase audience reach and stimulate sales. The Atom team developed an eye-catching e-commerce Website that should attract consumers and let them purchase watches directly on the Website. The Website was powered by the proprietary developed content management system that enabled the Vostok Europe marketing team to reduce time-to-market, cost-effectively provide consumers with up-to-date information about products, and track online sales.

At one time with launching the Website, Atom began an advertising and promotional campaign in the media, including Internet and radio. The Atom team was responsible for media planning and buying, designing and placing banner ads, writing press release, as well as for tracking the campaign and offering recommendations on adjusting the marketing strategies.

Success

With professionally developed Website and carefully developed advertising and promotion campaign, Vostok Europe got its first happy customers a few minutes after launching the official Website and starting the ad campaign in the Internet.