In 2006, the company decided to open a local representation in Israel to enter a new promising market. The presence of other well-known watch brands on the market required a well-thought-out advertising campaign in order to overcome the competition. The campaign should be connected to the specifics of the Israeli consumer market and consider Israeli consumer habits.

• Market research
• Message development
• Positioning strategy development
• Media planning and buying
• Banner ads design
• Ad campaign monitoring
• Press release writing