WSCraft is a Web content management suite. With about 2,000 content management products in the global marketplace, it could be extremely difficult to differentiate this product from the competition. WSCraft Software hired Atom Ltd. as a full service MarCom agency to accomplish a full cycle of product launch, advertising, and promotion activities.

• Market research
• Message development
• Media planning and buying
• Banner ads design
• Copywriting
• Public relations
• Ad campaign tracking